Designer Dollar

Why can't Midjourney or ChatGPT or any other AI (artificial intelligence) easily replace creative motion designers? Creativity: Creating meaningful motion graphics requires creativity and imagination. AI can help us with information but it doesn't have the same creative abilities as motion designers. Motion Design Skills: Motion design requires specific graphical skills, such as color theory, typography, composition, and conceptual thinking rather than only generic skills and knowledge of using after effects. Understanding client needs: A good motion should effectively convey a brand's mission and vision. This requires understanding the client's brand identity and business goals, which are difficult to understand without speaking to the client directly . Trustworthiness:   For example, a survey conducted by Google in 2021 found that 85% of clients prefer motion designs designed by animators/designers, and only 6% of respondents prefer animations created by AI. Customiza...

The field of Motion Design has undergone a tremendous transformation in recent years, and its demand has only continued to increase . As technology continues to advance, the need for visually stunning and engaging content is only going to become more pressing. In this article, we will explore the sectors that are likely to see the most growth in the coming years, and where motion designers are poised to play a crucial role. Film and Television     The film and television industry has always been at the forefront of technological innovation, and this is unlikely to change anytime soon. With the advent of new technologies like virtual reality and augmented reality, the demand for skilled motion designers is only going to continue to grow. They will be in high demand to create immersive and interactive content that captivates audiences and keeps them engaged. Advertising Advertising is another sector that has seen significant growth in recent years, and this trend is only going t...