The Ultimate Evergreen Guide to Social Media Branding

Social Media Branding is possibly the BEST part of social media. I know I’m a nerd when it comes to this but it’s because I know how effective social media can be for your business. 

Nevertheless, if you want a brand that people want to engage with, a community of loyal fans, and a business people want to buy from! Social Media Branding can make the biggest impact on your business.



Branding is really all about defining the message and brand you’re putting out in the world. This is the lead attraction stage – the most important part of your sales funnel! If you’re interested in making this a long-lasting relationship, you’ll take the steps outlined below to make the best first impression you can make.

I’ve used social media to grow businesses for the last 5 years and it wasn’t until I implemented these exact strategies that I’m about to share with you, that I started seeing results. And I mean, results = profits, clients, + sales.

When it comes to social media branding – there is a lot to define:


Who You Are? – Brand Definition

Who Do You Help? – Target Market

What Do You Share? – Content

Brand Design – Visual Elements


Besides your website (obviously) and having a logo – there’s a whole list of items you will want to brand on social media. 

If you want to be amongst the best brands, you have to act like one of the best brands. You have to take the time to get these elements right so you are perceived favorably by fans.

The more people are familiar with your brand, the more they know and trust you. THAT is what we’re going for with visual branding.


LET’S GET THIS PARTY STARTED!


FIRST – LET’S SET THE FOUNDATION WITH THE 5 BRANDING ELEMENTS.


You are going to combine these 5 elements to create YOUR unique brand:

Logos | Colors | Fonts | Style | Themes


ELEMENT 1 – LOGO:

This is something that is reflective of you, your business, and your style. If you already have a logo – awesome! You can use your logo and create your branding around that since it’s an established brand asset you already have.

ELEMENT 2 – COLORS:

Choose 1-3 colors. If you’re starting a brand from scratch, do some color research to find out what you’re looking to display with your brand.

For example, the color black is “powerful, sleek, and used to market luxury” whereas blue is “Peace, Calming, & Kindness”

Here’s a handy color chart I found here that may help you.

Now, if you already have a website and a logo – you can pull 1-3 colors from them to integrate seamlessly into your branding which will create that cohesive presence online.


ELEMENT 3 – FONTS: 
Choose 1 -2 complimentary fonts for your branding. These will be consistent among your social media accounts and your website. There are amazing font pairing examples on Pinterest if you need some inspiration.

ELEMENT 4 – IMAGE STYLE:
This is your image style. You want to choose a consistent image style that is representative of your brand. This can really help make a difference in the sea of competition.

What to do:  If you’re a beachy company, you can choose beachy images (simple right?) You know that’s what your ideal customers are interested in and you can use them to represent your brand.

What not to do: If you’re a beachy company, you use pictures of the jungle. Obviously…there’s a disconnect here and it would really throw people off.

Take some time to research the types of images you want to use to brand your biz.

A few resources to find images:

ELEMENT 5 – IMAGE THEMES:
This is where you make your images unique! You’ll add your logo, your styles, font, overlays, filters, borders, and unique elements that represent your brand. This is where you will set your biz up for massive brand awareness.

Now that you know what you need to establish your unique brand, you can create templates so it’s easy to create these images and share them on social media.

Let’s review how your brand will be pieced together on social media.

STARTING WITH YOUR FACEBOOK PAGE.
  • Your Profile Picture – This should be the same picture you use for all of your social networks and your website. This could be a picture of a product, a logo, or yourself – depending on your business.
    Use an image that looks good square – the image will size down 160 x 160.

  • Cover Photo – This should have your colors, fonts, and your logo to represent your brand. The size should be 851 x 315.


  • Facebook Apps – These are brilliant add on’s for your page. You can customize the images to match your brand and link to your social networks, website, or email list. The sizes are 111 x 74.

  • Blog Posts – You’ll want your blog posts to reflect your branding, there’s a lot of flexibility in how you do this.
                       For example,  I use the same images that I do in my blog graphics.


Social Media Quotable Images – Again, there’s a lot of flexibility here but these will be sharable across all of your social media platforms so templates will be crucial to save you precious time. (These Quotables are also sized and branded perfectly for Instagram – BONUS: TIME SAVER!


MOVING ON TO TWITTER, WE’RE LOOKING AT MOSTLY THE SAME ELEMENTS, BUT WE WANT TO FORMAT THEM SPECIFICALLY FOR THIS SOCIAL NETWORK.
  • The profile image should be the same one you’re using to brand your biz. Go with a square image that will shrink down to 400 x 400.



  • Header Photo – This is a HUGE piece of real estate so use it wisely. Brand your business, promote a new product, or add a call to action for people to sign up to your email list. The size is 1500 x 500 (Woah!)


  • Profile Theme – This is an awesome tool you can use to reinforce your branding on Twitter. In your account, go to Twitter.com/settings/design and you’ll see a screen like this.
  • Blog Posts – Images on Twitter outperform tweets without images. Just like on Facebook, you should use this feature to add custom Twitter-friendly images to your tweets. Image Size 880 x 440.


Quotables, these can match your template or branding, the ideal size is 880 x 440.


NOW, LET’S PEEK AT PINTEREST. PINTEREST HAS QUICKLY BECOME ONE OF MY FAVORITE SOCIAL NETWORKS FOR BUSINESS.
  • Your Profile – Are you seeing a theme? Yes, your profile must be consistent everywhere! This shrinks down to 165 x 165.
  • Board Covers – This is where you can really make an impact. You can create custom board covers and they can really set you apart and attract your ideal clients!

Pin Images – These are the graphics that you want to link back to your website. They can be uploaded directly to Pinterest, or they can be graphics you add to your blog to make it easy for others to pin your content. (Option B is the way to go!) They can vary in size but tall pins outperform short pins. A good size would be 735 x 1102.


FINALLY, LET’S PEEK AT INSTAGRAM.

Do I even need to say it? Start with your…

  • Profile Photo! I know, I know. This will shrink down to 110 x 110.
  • Images – These can be square or rectangles. The ideal size is 1080 x 1080 and can go up to 1350 high.
  • Your Feed – Get CREATIVE! There are so many ways to stand out on Instagram and because it’s primarily visual, you can integrate your brand into every. single. image.

Keep in Touch: Facebook Page Group Instagram LinkedIn Pinterest Twitter Art Station Deviant Art Tumblr Reddit Quora Blogs

Appreciate my projects: BEHANCE

Link Professionally: DRIBBBLE




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