QUICKIE LESSON ON SOCIAL MEDIA POST-PERFORMANCE

There are a LOT of factors that go into the exposure you get from each social post.





Every single thing can be tested, tweaked, and optimized. It's up to you to test a variety of strategies and see what works best for YOU and YOUR audience. Be yourself and stay consistent




Here are some things to consider when you're posting:

- Time of Post
- Day of Post
- Length of Post
- Format of Post
- Headline or Starting Sentence Structure
- Words used in the post (avoid clickbait words)
- Posting just text
- Posting an image
- Posting multiple images
- Posting a graphic
- Posting a long video
- Posting a short video
- Reposting a tiktok or reel
- Use of emojis (Red & Green emojis get more exposure! 🍎🍏)
- Links in posts
- Hashtags in posts (not recommended on FB)
AFTER you post, watch for these factors to boost your posts:
- Immediate likes
- Immediate comments
- Micro Conversations (commenting back to comments)
- Post Shares
- YOUR SHARE ACTIVITY (Sharing your posts to your stories, groups, pages, etc...)
Some posts get immediate activity. You'll know right away if it's going to take off.
Some posts take a while to ramp up and get seen. You can boost your engagement using tactics like sharing, comment bumping, etc...

After you have a few posts that have performed well, model what worked.
Model the length, the headline structure, the time and day of the post, and continue doing this until you find what works for you.
For me PERSONALLY:
The posts that work best: Post at 9am, weekdays, use a bold headline or story structure, mid-length text, lots of emojis, & 1 image.
Special appearance: Kat Sullivan


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